Course curriculum

    1. A warm welcome to Hotel Social

    2. Before we begin...

    3. What we'll be covering...

    1. Benefits, Challenges & An Overview

    2. Quick Quiz

    1. Navigating the GA4 Dashboard & Setting Up Events & Audiences

    2. Quick Quiz

    3. More on Hotel Social

    1. Report Types & Advertising User Journeys

    2. Quick Quiz

    1. Before you go...

About this course

  • £95.00
  • 11 lessons
  • Learn the basics

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Meet Your Tutor

Tutor Michelle Sawko

Michelle is an experienced digital marketer with a background in paid advertising and SEO for luxury travel brands. Her true passion is for technical SEO, working with Google Tag Manager and of course, Google Analytics. She looks forward to sharing her GA4 knowledge with you. Let’s get started!

FAQ

  • How is the course delivered?

    The course is delivered via recorded video and an online course book. Video lessons include lots of hotel specific examples of navigating Google Analytics 4 day-to-day. Your knowledge will be tested by quick quizzes throughout this taster module.

  • Will I have the opportunity to ask questions?

    No. However, our GA4 Essentials module includes 2 live video classes where you can discuss your Google Analytics 4 setup, the course content and any questions you might have.